Better Benefits decisions start here.
Data-backed insights, benchmarks and strategies trusted by Canadian employers
Powered by independent Canadian Benefits data across employer size, industry, insurer, cost and plan design.
Most HR teams don’t have access to the complete Benefits market.
Employee benefits decisions are often made with limited visibility into what’s actually competitive. HR teams are typically shown a small subset of carrier options, with little context on how plan design choices, contribution strategies, or market shifts affect cost and outcomes.
As a result, HR leaders are left asking:
- Are our benefits costs reasonable for our size and industry?
- Is this renewal increase market-driven — or preventable?
- What are other Canadian employers really doing right now?
Without benchmarks, these questions are hard to answer — and even harder to defend internally.
Built on real benefits data — not opinions.
We help HR and Total Rewards leaders make better decisions by grounding every insight in how Benefits plans actually perform across Canada — not just how they’re quoted or renewed.
Our data reflects:
- Employer size and workforce demographics
- Industry and regional differences
- Plan design and contribution trade-offs
- Renewal outcomes and pricing behaviour over time
- Differences between insurers and health providers
This gives HR teams something they rarely have: market-level context.
Not just options — but perspective.
Independent by Design
No insurance carrier or product bias.
Market-wide visibility
Not a select or preferred list.
Renewal and RFP-tested insights
Based on real outcomes, not processes.
Canadian-specific data
Built for Canadian realities experienced by employers
HOW IT WORKS
How HR teams use data to get better Benefits outcomes.
01
Compare
Understand how your benefits costs and plan design compare to similar Canadian employers.
02
Understand
Identify what’s driving cost increases, risk exposure, and employee experience — and what levers actually matter.
03
Decide with Confidence
Make informed renewal, design, and partner decisions that HR can explain, defend, and stand behind.
TOOLS FOR INSIGHT
Tools HR teams rely on before renewal.
Purpose-built diagnostics to help start your journey to better decision-making.
How pricing compares
Cost Benchmarks
Understand how your benefits costs by benefit compare to Canadian averages.
How your plan design stacks up
Plan Design Benchmarks
Identify how your benefits plan design compares to the average Canadian plan design
Proactive negotiations
Renewal Readiness
Identify risk areas before renewal discussions begin — not after increases are locked in.
Why benefits still feel hard for HR teams.
HR leaders are expected to explain rising costs they didn’t create, manage employee expectations with incomplete information, and defend spend to Finance without clear market context.
If benefits management feels stressful, it’s not a capability gap — it’s a visibility gap.
We built this platform to give HR teams clearer data, stronger footing, and fewer surprises.
BEST VALUE EMPLOYEE BENEFITS
Better data leads to better benefits — for people and budgets.
When HR teams understand the market, renewal conversations improve, trade-offs become clearer, and internal alignment gets easier.
This isn’t about chasing the cheapest plan.
It’s about securing the best value employee benefits for your workforce and your organization.
Trusted by HR and Total Rewards leaders across Canada.
HR teams across industries rely on independent benchmarks and insights to guide group benefits decisions year after year — especially during renewal.
- No preferred carriers.
- No sales agenda.
- Just clearer information.
What HR leaders are saying
“The biggest value for me is context. I’m able to understand what’s actually happening in the market before renewal conversations start. I’m no longer reacting”
— HR Director
“Subscribing has made renewal season far less stressful. The insights help me anticipate issues, ask better questions, and have more productive conversations with our advisor and Finance team.”
— Senior HR Manager
“The insights are practical and grounded in real data, not carrier talking points. It’s become my go-to source when I need to validate decisions or explain trade-offs internally.”
— Head of Total Rewards
“This website gives HR leaders something we rarely have in benefits decisions — credible, market-wide insight. It’s helped me feel far more confident standing behind our plan decisions.”
— VP People & Culture
Need a second set of eyes?
Sometimes HR leaders want validation before acting. A short, pressure-free review can help interpret your results, assess options, and clarify next steps — without obligation or disruption.
Smarter benefits decisions start with better insight.
Join Canadian HR and Total Rewards leaders who rely on independent data, benchmarks, and practical guidance to navigate employee benefits with confidence.